activations + launches
Glenfiddich x Aston Martin Formula 1
Partnership Launch
Car Reveal & Dinner
Role | Executive Producer
Services | Client management, custom design and fabrication, production, location scouting, staffing, culinary curation
Marketing Disciplines | Experiential, Social
Guest Attendance & Demographic | 60, invite-only (influencers and media)
Location & Date | Cascata Golf Course | Las Vegas, November 2024
Agency | INCA Productions
Urband Decay
The Bond Underground | Lip Bond Launch
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Lip Service
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Cruelty Free Arcade
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Bite Me Bodega
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Role | Co-Producer
Services | Client and budget management, custom design and fabrication, production, staffing, strategy, hospitality
Marketing Disciplines | Experiential, digital
Impressions & Demographic | 300, influencers
Location & Date | Los Angeles, CA | 2022
Agency | Gradient Experience
Urband Decay
Breaking Nudes Mobile Tour
Role | Executive Producer
Services | Client and budget management, custom design and fabrication, production, staffing, strategy
Marketing Disciplines | Experiential
Impressions & Demographic | 3K per stop, consumers and influencers
Locations & Dates | The Grove, Los Angeles | Westfield UTC, San Diego | Irvine Spectrum, Orange County | Town Square Las Vegas | 2025
Agency | The Experiential Group
SEPHORA
SEPHORiA: Virtual House of Beauty
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The House
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Foyer
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House Key
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Family Room
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Home Theater
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Loft
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Sunroom
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Backyard
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Backyard
Role | Co-Producer
Services | Client and brand management, custom design and fabrication, production, staffing, content creation
Marketing Disciplines | Experiential, digital
Guest Attendance & Demographic | 100K; beauty consumers, influencers, brand, experts, media
Special Guests | Patrick Starr, Melinda Solares, David Razzano, Myiesha Sewell
Location & Date | Virtual | 2021
Agency | Eventique.
SEPHORA
Khol’s Mobile Stop-In
Role | Co-Producer
Services | Client and sponsor management, custom design and fabrication, production, staffing, content creation
Marketing Disciplines | Experiential, digital, print, talent, shopper, social
Location & Date | Various | 2021
Agency | TH Experiential
Fabletics
Swimwear Launch
Role | Sr. Producer
Services | Client and sponsor management, custom design and fabrication, production, staffing, content creation
Marketing Disciplines | Experiential
Guest Attendance & Demographic | 70, invite-only (fashion influences, brand team)
Location & Date | Private Bel-Air Estate | Los Angeles, CA 2022
Agency | Hatch.IM
Freeform
31 Nights of Halloween: Halloween Road
Role | Show Caller / Stage Manager
Services | Talent management, custom design and fabrication, production, staffing, content creation, food & beverage
Marketing Disciplines | Experiential, print, digital, talent
Guest Attendance & Demographic | 5K, all ages
Location & Date | Heritage Square Museum | Los Angeles, CA 2022
Agency | MKG